To be a chief of technology today does not ensure longevity. The companies must be continuously reinvented in a way in which meets the needs for a market in full change, however the rinvention must be balanced, incorporating the suitable aspects of a company which fixed its higher position initially. The institute of SAS provides solutions of analytics of businesses, but had increased its presence in certain verticals, and had made a series in acquisitions of well-thought to support its conduit of technology.
Part two of SAS: Efforts to support the series of control.
Increasing its beginning 2000 'acquisitions of S like the management of intrinsic quality campaign 'of S and the management solution of interaction of Verbind 'of S, SAS went well to a notable player of the automation of sale (my) rather than a supplier of platform of businesses intelligence (BI) by Himself-others competitor pure of BI, unless probably for the NCR the division of S Teradata, will have one moment to repeat SAS the exploit. SAS and Teradata are typical examples of the suppliers of technology who have at the beginning have a long hearth on very extensible BI and deployments (DW) datawarehousing (see that growths of institute of SAS for Two-Stop-Make shopping with the new release of the administrator of warehouse and SAS puts E in given ). They had been transformed into true players of economic applications during some time maintaining while being able to combine their major functionality of analytics and BI solution with certain scopes of application of company, as considering in the case of it my. This will remain a principal exploit for these BI suppliers as they increase their range in more pragmatic processes of businesses instead of limiting them to the conceptual roles of BI. In particular, SAS was well to a marginal player on the market of CRM and of my with its acquisition of intrinsic quality in 2001, and the release of automation 4 of sale of SAS in 2004 gave him some sales visibility of traction and market in space.
To sweep upwards on our knowledge, the automation of marketing (my) implies to analyze and automate the process of sale, which includes a proactive strategy for the use of information and IT in marketing. The ultimate objective is to be correctly allocated resources of sale to the activities, the channels, and the media with best the return and impact of potential on advantageous reports/ratios of customer. The metric news of the profitability of customer, the value of life, and on behalf of small pocket is necessary to supplement metric traditional share and penetration of market. The typical functional components of my include data of cleaning customer and the tools for analysis, and the management systems of countryside.
SAS could approach the market due to its expertise prolonged in the predictive analytics, which include all the analytics, the two tools and packed applications, which are more complex in their mathematics than the analytics of core. The analytics of core are those employed to define or analyze a state of current or past, being composed of the two tools and packed up the applications which calculate frequencies, cross-labels, the question and cubes in report. The predictive analytics are better able to determine the future probable results of an event, between other uses. For example, one can draw benefit from the capacity to carry out marketing campaigns, but it is much more salutary to be able to identify segments in an user base where subscriptions will be probably countermanded and the customer probably goes to the competitor. It is thus more effective to have these predictive possibilities, and then establishes a campaign to go after these potentially lost accounts.
The dictionary of APICS defines the management of report/ratio of customer (CRM) like philosophy of sale based on putting the customer initially. Contrary to the entrepreneurial resources envisaging the information of in back-office (ERP), CRM underlines the collection and the analyses of information conceived in sales and marketing of decision-making aid to include/understand and to support to exist and potential customers need, including management of account, entry of catalogue and order, treating payment, of the appropriations and the adjustments, and other functions.
The principal analysts contribute that CRM is a sales strategy conceived to optimize profitability, the income and the satisfaction of the customer by organizing the company around the segments of customer, by stimulating the behavior customer-exchange and while putting pursuant to the processes customer-exchanges. But, the principal scopes of application of software of advertising film CRM include the automation of personnel of sale (SFA), the service and support of customers (CS), the centers of telephone attention, and the automation of sale (my). CRM requires all the aspects of interaction which a company has with its customer, if they are sales, of marketing or maintains related. Automation also changed the manner that the companies approach their strategies of CRM because it also changed the behavior of purchases of the consumer.
The modern BI continuations should be able to reach and present to principal measurements of businesses to sell, the service to the customers, the chain of provisioning, of finances, the purchase, the inventory, and much of other sectors. It should then make it possible this information to be employed as bases for comparisons, calculations, reports/ratios, and the metric one. The users should be able to combine measurements of businesses dynamically to derive the indicators from principal execution (KPI), like the profitability of product, the analysis of margin, the relationship between the value of the book and the value of the market, the return on investment (KING), and any other metric essential. The typical data that the companies of manufacture should know, daily, include the situation of inventory, the articles rejected, the exit, the sales reserved, the statute of order, forwardings of active period, the levels of guarantee, etc In each one of these categories, the users can want to obtain behind the numbers and the tendencies to distinguish the main causes or to discover which articles, areas, channel partners, or the customers are implied.
The efforts to meet this need, SAS recently increased its module of management of request, forecasts of high efficiency. The forecasts of high efficiency are the manufacturers concerned of the goods packed by consumer (CPG), and make it possible users to crack of the million forecasts above the hundreds of various stores, places, or produced in short calendars. The tool is designed for companies with a great number of storage units of product (SKU), which creates a great number of potential combinations for a forecast. The tool looks at not only historical data of sales, but it can also factorize in the seasonal character, the holidays, and promotions. The principal difference between the forecasts with high output and the traditional products in forecasts is its capacity to automate forecasts by supposedly smart defects of embedding in the data in order to determine the best forecasting model and to select various forecasts for various models. Until now, good forecasts required of an intuitive analyst of handcraft a forecast, but no human can probably establish a noise planned for thousands of articles.
Up to now, SAS has notable track records with its projects of profitability of customer. The examples of such projects include the group of Auna in Spain, Vodacom in South Africa, and one in Austria, while solutions of intelligence of telecommunications of SAS are employed by several of the world 'carrying S principal to lead their broader BI efforts. The customers extend from Hutchinson 3G in Austria with MTS in Russia and Omnitel in Lithuania. In addition to the assistance identify the customer, product, channel, and the profitability of tariff, the increased solution of intelligence of telecommunications of SAS also includes the following possibilities:
* The telecommunication-specific components personnalisables analytical and of report for the conservation of customer, risks payment, cross-country race-salt and towards high-sell the analysis, the behavior of customer and the segmentation to dispatch the execution and the KING of increase.
* Flexible and extensible telecommunication-specific architecture of data which supports modular achievements and more rapids for the mobile line and fixes systems.
* Chart of score on the level of the company of businesses with telecommunication-specific KPI which allow a sight simple strategic company.
In addition to the improvements to the products, SAS also created an strategic alliance with Amdocs, partnered with Aprimo, and Marketmax acquired.
In mid-February SAS and Amdocs (Nasdaq: DOX) announced an strategic alliance which promises to provide the advanced automation of sale (my) and the solutions decision-power stations of BI to the service providers of communications (CSP). Amdocs, a supplier Israeli-based and total of the systems of invoicing, the care of customer, and the support of the industry of communications, improved its strategy marketing aiming at becoming a software of offer and services of solution provider of management of report/ratio of customer which surround customer life cycle-with target whole, are sold, deliver it, post it, and support it. In that new alliances the two companies seek to give to CSPs better means of detecting and of analyzing data of customer, offering a solution which will dynamically present valid information in the operational systems which span the life cycle of customer. Finally, by this alliance, SAS and Amdocs promise to decrease their customers total costs of property (COT) while increasing their customers KING.
The first offer of SAS and Amdocs is the solution of profitability and segmentation of customer. It offer increase the capacity of CSPs to make and carry out decisions by looking at customers the behavioral drivers creating of this fact an experiment personalized and differentiated from customer. Other solutions, such as the predictive modeling of management of churn are also received. In addition to the common products, SAS will also ensure Amdocs application current of management of marketing campaign.
Amdocs will encourage dozen its customers of management of countryside to emigrate with the offering marketing of SAS automation 4. Customers will be also offered the access to the solutions of intelligence of telecommunications of SAS. This prepackaged solution was available since semi-2004 and supplies with the distinctive needs for the carriers. Automation 4 of sale incorporates SAS 'management activity-based proven (ABM) and gives to carriers the capacity to identify the customers, the product, the channel, and the profitability of tariff. Finally, this strategic association should give to customers of the granular opinions of cost and profitability for a more effective decision making.
Part two of SAS: Efforts to support the series of control.
Increasing its beginning 2000 'acquisitions of S like the management of intrinsic quality campaign 'of S and the management solution of interaction of Verbind 'of S, SAS went well to a notable player of the automation of sale (my) rather than a supplier of platform of businesses intelligence (BI) by Himself-others competitor pure of BI, unless probably for the NCR the division of S Teradata, will have one moment to repeat SAS the exploit. SAS and Teradata are typical examples of the suppliers of technology who have at the beginning have a long hearth on very extensible BI and deployments (DW) datawarehousing (see that growths of institute of SAS for Two-Stop-Make shopping with the new release of the administrator of warehouse and SAS puts E in given ). They had been transformed into true players of economic applications during some time maintaining while being able to combine their major functionality of analytics and BI solution with certain scopes of application of company, as considering in the case of it my. This will remain a principal exploit for these BI suppliers as they increase their range in more pragmatic processes of businesses instead of limiting them to the conceptual roles of BI. In particular, SAS was well to a marginal player on the market of CRM and of my with its acquisition of intrinsic quality in 2001, and the release of automation 4 of sale of SAS in 2004 gave him some sales visibility of traction and market in space.
To sweep upwards on our knowledge, the automation of marketing (my) implies to analyze and automate the process of sale, which includes a proactive strategy for the use of information and IT in marketing. The ultimate objective is to be correctly allocated resources of sale to the activities, the channels, and the media with best the return and impact of potential on advantageous reports/ratios of customer. The metric news of the profitability of customer, the value of life, and on behalf of small pocket is necessary to supplement metric traditional share and penetration of market. The typical functional components of my include data of cleaning customer and the tools for analysis, and the management systems of countryside.
SAS could approach the market due to its expertise prolonged in the predictive analytics, which include all the analytics, the two tools and packed applications, which are more complex in their mathematics than the analytics of core. The analytics of core are those employed to define or analyze a state of current or past, being composed of the two tools and packed up the applications which calculate frequencies, cross-labels, the question and cubes in report. The predictive analytics are better able to determine the future probable results of an event, between other uses. For example, one can draw benefit from the capacity to carry out marketing campaigns, but it is much more salutary to be able to identify segments in an user base where subscriptions will be probably countermanded and the customer probably goes to the competitor. It is thus more effective to have these predictive possibilities, and then establishes a campaign to go after these potentially lost accounts.
The dictionary of APICS defines the management of report/ratio of customer (CRM) like philosophy of sale based on putting the customer initially. Contrary to the entrepreneurial resources envisaging the information of in back-office (ERP), CRM underlines the collection and the analyses of information conceived in sales and marketing of decision-making aid to include/understand and to support to exist and potential customers need, including management of account, entry of catalogue and order, treating payment, of the appropriations and the adjustments, and other functions.
The principal analysts contribute that CRM is a sales strategy conceived to optimize profitability, the income and the satisfaction of the customer by organizing the company around the segments of customer, by stimulating the behavior customer-exchange and while putting pursuant to the processes customer-exchanges. But, the principal scopes of application of software of advertising film CRM include the automation of personnel of sale (SFA), the service and support of customers (CS), the centers of telephone attention, and the automation of sale (my). CRM requires all the aspects of interaction which a company has with its customer, if they are sales, of marketing or maintains related. Automation also changed the manner that the companies approach their strategies of CRM because it also changed the behavior of purchases of the consumer.
The modern BI continuations should be able to reach and present to principal measurements of businesses to sell, the service to the customers, the chain of provisioning, of finances, the purchase, the inventory, and much of other sectors. It should then make it possible this information to be employed as bases for comparisons, calculations, reports/ratios, and the metric one. The users should be able to combine measurements of businesses dynamically to derive the indicators from principal execution (KPI), like the profitability of product, the analysis of margin, the relationship between the value of the book and the value of the market, the return on investment (KING), and any other metric essential. The typical data that the companies of manufacture should know, daily, include the situation of inventory, the articles rejected, the exit, the sales reserved, the statute of order, forwardings of active period, the levels of guarantee, etc In each one of these categories, the users can want to obtain behind the numbers and the tendencies to distinguish the main causes or to discover which articles, areas, channel partners, or the customers are implied.
The efforts to meet this need, SAS recently increased its module of management of request, forecasts of high efficiency. The forecasts of high efficiency are the manufacturers concerned of the goods packed by consumer (CPG), and make it possible users to crack of the million forecasts above the hundreds of various stores, places, or produced in short calendars. The tool is designed for companies with a great number of storage units of product (SKU), which creates a great number of potential combinations for a forecast. The tool looks at not only historical data of sales, but it can also factorize in the seasonal character, the holidays, and promotions. The principal difference between the forecasts with high output and the traditional products in forecasts is its capacity to automate forecasts by supposedly smart defects of embedding in the data in order to determine the best forecasting model and to select various forecasts for various models. Until now, good forecasts required of an intuitive analyst of handcraft a forecast, but no human can probably establish a noise planned for thousands of articles.
Up to now, SAS has notable track records with its projects of profitability of customer. The examples of such projects include the group of Auna in Spain, Vodacom in South Africa, and one in Austria, while solutions of intelligence of telecommunications of SAS are employed by several of the world 'carrying S principal to lead their broader BI efforts. The customers extend from Hutchinson 3G in Austria with MTS in Russia and Omnitel in Lithuania. In addition to the assistance identify the customer, product, channel, and the profitability of tariff, the increased solution of intelligence of telecommunications of SAS also includes the following possibilities:
* The telecommunication-specific components personnalisables analytical and of report for the conservation of customer, risks payment, cross-country race-salt and towards high-sell the analysis, the behavior of customer and the segmentation to dispatch the execution and the KING of increase.
* Flexible and extensible telecommunication-specific architecture of data which supports modular achievements and more rapids for the mobile line and fixes systems.
* Chart of score on the level of the company of businesses with telecommunication-specific KPI which allow a sight simple strategic company.
In addition to the improvements to the products, SAS also created an strategic alliance with Amdocs, partnered with Aprimo, and Marketmax acquired.
In mid-February SAS and Amdocs (Nasdaq: DOX) announced an strategic alliance which promises to provide the advanced automation of sale (my) and the solutions decision-power stations of BI to the service providers of communications (CSP). Amdocs, a supplier Israeli-based and total of the systems of invoicing, the care of customer, and the support of the industry of communications, improved its strategy marketing aiming at becoming a software of offer and services of solution provider of management of report/ratio of customer which surround customer life cycle-with target whole, are sold, deliver it, post it, and support it. In that new alliances the two companies seek to give to CSPs better means of detecting and of analyzing data of customer, offering a solution which will dynamically present valid information in the operational systems which span the life cycle of customer. Finally, by this alliance, SAS and Amdocs promise to decrease their customers total costs of property (COT) while increasing their customers KING.
The first offer of SAS and Amdocs is the solution of profitability and segmentation of customer. It offer increase the capacity of CSPs to make and carry out decisions by looking at customers the behavioral drivers creating of this fact an experiment personalized and differentiated from customer. Other solutions, such as the predictive modeling of management of churn are also received. In addition to the common products, SAS will also ensure Amdocs application current of management of marketing campaign.
Amdocs will encourage dozen its customers of management of countryside to emigrate with the offering marketing of SAS automation 4. Customers will be also offered the access to the solutions of intelligence of telecommunications of SAS. This prepackaged solution was available since semi-2004 and supplies with the distinctive needs for the carriers. Automation 4 of sale incorporates SAS 'management activity-based proven (ABM) and gives to carriers the capacity to identify the customers, the product, the channel, and the profitability of tariff. Finally, this strategic association should give to customers of the granular opinions of cost and profitability for a more effective decision making.
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